[unpaid/sample/affiliate/ad] The world of mascaras has evolved significantly in the past decade, with a plethora of new options flooding the market. It’s rare to come across a truly bad mascara these days, although exceptions like Maybelline Sky High in Burgundy and the new No7 offering exist. Sweed, previously focusing on lashes, has entered the makeup arena with their latest release.
Having tested Sweed Cloud Mascara, I found myself impressed by both the brush design and its ability to create a spiky lash effect.
The bristle spacing and length of this mascara’s brush ensure precise coating of each lash. The mechanism that controls the amount of formula on the brush plays a crucial role in the final outcome, dictating whether lashes are over or underloaded. Additionally, the intensely dark color of the mascara has become the norm, a shift from the past where ‘extra black’ labels were necessary for such depth.
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Sweed offers two mascara options, with the Cloud Mascara promising limitless length and extra volume. Surprisingly, it doesn’t overly accentuate these aspects, which for many, including myself, is a positive. Instead, it excels at delivering well-defined, separated, black, and spiky lashes – meeting the desired criteria. The formula is water and flake-resistant, lasting throughout the day without smudging or flaking, retaining its initial appearance from morning to evening. Priced at £33, you can find Sweed Cloud Mascara here.
Transparency Disclosure
All products featured are provided as samples from brands and agencies, unless specified otherwise. Affiliate links may be present, but posts are not solely driven by affiliate motives.
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